Saffron Lee 



w/ Riona Menezes  

A digital product and brand which helps employer
pronounce prospective employees names in order
to step over the barrier of name discrimination.

The Naim plugin can be downloaded from our website
and installed onto job sites. It breaks each name down
into phonetic spelling which is paired with an audio clip,
making them simpler to learn and pronounce correctly.

“It is about seeing people: not making them feel less
or other, but celebrating them and all the parts of their
identity that make them great at what they do. Starting
with their name.”

- Laura Boyle
Co-founder of Square Circle Agency

The Naim badge in use at the International Women’s day
event with Square Circle Agency, a company that works
to bring diversity into the workplace.